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Goodwill Industries of Southeastern Wisconsin

Goodwill Industries of Southeastern Wisconsin and Metropolitan Chicago is a nonprofit workforce development leader with a mission of connecting people to work and preparing people for life. We are the largest among a network of 155 Goodwill organizations in North America and serve 23 counties across southeastern Wisconsin and northern Illinois.

Our work and how we serve our communities is guided by our commitment to create equitable opportunities and a zero-barrier culture of employment equity and inclusion while embedding diversity, equity and inclusion throughout our businesses and mission services. 

Today, our work remains grounded in the beliefs of Goodwill Founder, Reverend Edgar J. Helms, that we must “be dissatisfied with our work until every person in our community has an opportunity to develop to their fullest usefulness and enjoy a maximum of abundant living.” 

OUR MISSION

Connecting people to work. Preparing people for life.

OUR VISION

Transforming lives and communities through The Power of Work.

Over 150 million pounds of materials kept out of landfills

Almost 900 employer events helped people find jobs

More than 6,400 people received free employment services & resources

Processed over 4 million generous donations from people in the community

8.4 million retail sales transactions

HOW WE DO IT

Goodwill's mission is centered around work and its transformative power. We believe that work builds self-confidence, friendship, independence, creativity, and trust - things that everyone deserves to have. We accomplish our mission by providing meaningful work, training, and career advancement opportunities for more than 5,000 employees, and preparing and connecting job seekers with employers in the community and inside our organization, across all career levels to support our retail, laundry and staffing businesses. 

MISSION SERVICES

Goodwill of Southeastern Wisconsin and Metropolitan Chicago's Mission Services provides a variety of programs to help people discover their true potential, find job placement, and achieve independence.

RETAIL

Step into the heart of our vibrant community at any one of our  Goodwill store and donation centers. Our retail operation includes a robust network of store and donation centers, outlets and our e-commerce platform.

GOODWILL GREAT LAKES

The U.S. Navy, Goodwill, and SourceAmerica are partnered at Naval Station Great Lakes through the AbilityOne Program, providing employment opportunities for people with significant disabilities. 

LAUNDRY & LINEN

Goodwill Industries of Southeastern Wisconsin and Metropolitan Chicago has been a provider of quality commercial laundry services since 1974 when we began processing laundry for the U.S. Navy at Naval Station Great Lakes in Illinois. Our customers now include hospitals and clinics throughout Southeastern Wisconsin and Northern Illinois.